Zestmoney founder to launch new fintech company SwiffyLabs – StartUp News

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Lizzie Chapman and Ashish Anantharaman, founders of Zestmoney, a company that provides facilities like buy now and pay later (BNPL), are about to launch a new startup company Swifty Labs.

Sources said it is a business-to-business (B2B) fintech company that will create infrastructure for banks and financial institutions.

People with knowledge of the matter said that Jio Platforms, a subsidiary of Mukesh Ambani’s Reliance Industries, will invest in the company. This exercise has been started a month after the closure of Zestmoney.

Earlier, an unsuccessful attempt was made to restart the company. Chapman and Anantharaman resigned from ZestMoney in May 2023.

Their new venture aims to help financial institutions introduce new-age products like embedded finance and invoice financing and leverage Artificial Intelligence and Digital Public Infrastructure (DPI).

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No response was received to e-mails sent to Swifty Labs founder Chapman and Jio Platforms for information regarding this matter.

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